The First Touch Point: NIKE FOOTBALL
Nike Football (TOMA) × African Cup of Nations opened with The First Touchpoint - a welcoming rooted in Moroccan culture, connection, and conversation. The evening began with a Dakka & Gnawa performances followed by an intimate Moroccan inspired dinner by Chef Baya Moe with live Oud music, and closed with a DJ set by Casablanca’s Retro Cassetta, spinning archived African and Arab cassette tapes. Guests created their own Pre-Game Energy herbal tea or Post-Game Recovery blend and received personalized locker-style metal keychains crafted on-site by a Moroccan artisan. With subtle branding, soft pops of green, and football-inspired conversation prompts, the experience was designed to make guests feel at ease, spark meaningful connection, and create lasting memories from the very first night.
ABOUT THE PRODUCTION
On Location in Casablanca.
Creative Direction: Sally Ghaly, Event Planning & Design: The Souk Department, Production: Out of Office Productions, Rentals & Entertainment: Rocco Rentals, Chef: Baya Moe, Photography & Videography: Mohcine Harisse, DJ: Retro Cassetta,