PRODUCER ✖️ CREATIVE ✖️ MARKETEER ✖️ CONSULTANT ✖️ FOUNDER
Screenshot 2026-03-12 at 11.48.43 PM.png

ACHRAF HAKIMI BY HASSAN HAJJAJ FOR UNDER ARMOUR

ACHRAF HAKIMI x HASSAN HAJJAJ for UNDER ARMOUR

Designed by Hassan Hajjaj and engineered by Under Armour, the limited-edition boots draw inspiration from sfifa, a traditional braiding technique used to decorate the edges of Moroccan djellabas. By transforming this intricate craft detail into a performance element, the design weaves tradition into sport, creating a boot that carries culture and storytelling far beyond the pitch.

This limited edition boot was worn by Achraf Hakimi during the 2025 African Cup of Nations.