Le Mani: Handcrafted in Italy: LC23 X ADIDAS:
Crafted by hands that keep traditions alive. Fashion is culture. Culture is craft. In Southern Italy, hands shape heritage.
LC23 x adidas is crafted by hands that keep tradition alive. In Southern Italy, the most beautiful things are still made by hand. With love, and with care. The same hands that knead bread also stitch fine garments, illuminating the beauty of handmade. In this collection, LC23 introduces Adidas to their world of handmade Italian craft, where hand-tombolo lace, intricate crochet, and delicate embroidery meet precision vintage machine stitching. Every garment is a study in patience, skill, and care, merging traditional techniques with modern design. Bridging past and present, this collaboration weaves together craftsmanship and culture, heart and hands.
ABOUT THE PRODUCTION
Shot on location in Puglia, Italy.
Creative Direction: Leo Colacicco, Photographer / Art Director: TJ Sawyerr, Lighting Tech: George Robson, Video Team: Taran Chowdhry & Flynn Dennison, Edit: Taran Chowdhry, Grade: Anna Barsukova, Styling: Brian Gallo, H&M: Alessia Lerna, Dominga Racanelli & Michele Pellicoro, Set Design: Sally Ghaly & Manni Santoiemma, Models: Lucia Lauffs & Salifi Sisca, Production Agency: Push to Open, Executive Producer: Sally Ghaly, Local Fixer: Marco Pezzella, Production Assistant: Nicolle Groschang