Pure Moroccan Soul: IZIL BEAUTY, Rebranding Campaign

Izil is derived from the ancient Amazigh language meaning pure. The name embodies the core philosophy: purity in every product, inspired by the rich heritage of Morocco's natural beauty rituals. Izil Beauty honors purity - pure ingredients, pure formulations, and pure results - reflecting the essence of what Izil stands for. Welcome to a world where tradition meets modern wellness, where beauty begins with purity. Izil has reached a revival.

ABOUT THE PRODUCTION

Shot on location in Marrakech, Morocco

Creative Direction: Lydia Wessels, , Director of Photography & Moving Image: Fred Burger, 1st AC: Othman Aouinait, Assistant Photographer: Naila Charkaoui, Social Content: Rida Tabit, Editor: Fred Burger, Styling: Hafsa H., H&M: Badr El Anaami, Set Design: Sally Ghaly, Casting Director: Sally Ghaly, Production Agency: Out of Office Productions, Executive Producer: Sally Ghaly, Location Manager: Mehdi Benyahia, Production Assistant:Ossama Fal & Adam Azdad

Voice Over: Yass Dinar, Models: Yass Dinar & Khadia Toussaint