BUTTER GOODS X PUMA
Global sports company PUMA and Australian skate label Butter Goods partnered to create a collection that nods to the ‘90s nostalgia, drawing inspiration from the ethos of Butter Goods, where skateboarding and music collide.
Campaign featuring Usain Bolt (voice over), Ringgo and Liv.e .
ABOUT THE PRODUCTION
Shot on location in Los Angeles.
Still Photography and Director: Atiba Jefferson, Video: Luca Schemotti, Creative Direction: Garth Mariano, Art Direction: Julian Kelly, Producer: Sally Ghaly, Styling: Sean Lyles, Hair & Makeup: Omayma Ramzy, Animation: Gesture Studios, Sound Design: Reid Babbington