Fashion Fantastic: SOPHIA WEBSTER X PUMA

British footwear designer Sophia Webster and her cult following are on the rise. Her hand-drawn designs have been translated into heels, flats, and espadrilles with bold hues and attitude, and have been worn by fashion icons the world over. For the third season of PUMA x SOPHIA WEBSTER, sparkly meets sophisticated in vibrant designs that draw inspiration from ‘80s workout and dance gear. PUMA silhouettes are transformed with new logos, bold prints, and ‘80s-inspired colorblocking in a collection made for the baddest babes out there.

ABOUT THE PRODUCTION

This concept draws from the collection’s 80’s workout influence by featuring models in joyful, energetic dance-infused movement. A diverse cast appears in dynamic arrangements with punchy styling to produce happy images. The production set was a sparse studio with lots of natural light to emulate a dance studio. The result was visuals that are youthful, modern and inclusive.

Shot in studio in New York City.

Still Photography + Director: Jacq Harriet, Producer: Sally Ghaly, Art Direction: Mariel Lane, Styling: Louby McLoughlin, Hair: Clara Leonard, Makeup: Ingeborg, Local Production House: The Production Factory