AMI X PUMA
Ami means “friend” in French, and French luxury house AMI takes inspiration from how happiness starts with the people you surround yourself with. The new PUMA x AMI collaboration carries on these themes of friendship and family, with simple, relaxed designs that elevate streetwear. Collection pieces feature minimalistic branding, a mix of neutral and bold colors, and premium materials.
Campaign featuring the couple: Romeo Beckham, Footballer and Mia Regan, Creative and Model
ABOUT THE PRODUCTION
Shot on set in an undisclosed location.
Still Photography + Video: Eddie Wrey, Producer: Sally Ghaly, Creative Direction: Alexandre Mattiussi + Ain Smith, Styling: Elodie David Touboul, Makeup: Miguel Ramos, Hair: Marki Shkreli, Local Production House: NORTHSIX