Fuel Up: MERCEDES AMG PETRONAS X PUMA
Mercedes is an original player in the F1 world, and their history of racing, redesigning and recalibrating is what informs the partnership with PUMA. Together, Mercedes and PUMA celebrate history and push boundaries of innovation in sport and fashion.
ABOUT THE PRODUCTION
The creative brings the track to the street, influencing a new generation to be inspired by the hustle and roar of the race in their style and swagger on the street.
Shot in Palm Springs, California.
Still Photography: Amber Asaly, Video: Dustin Stanek, Producer: Sally Ghaly, Art Direction: Margherita Talamona, Styling: Jessie Jamz, Hair: Sylvia Wheeler, Makeup: Samuel Paul, Set Design: Johnny Law, Local Production House: Portfolio One