Coast Along: ODIN NEW YORK X PUMA
ODIN is changing the menswear game in NYC. The NYC-based boutique has become a staple for the city’s well-dressed men, with a curated mix of designer apparel, footwear, accessories, and fragrances. For their debut collection with PUMA, ODIN takes inspiration from their New York stomping ground – specifically Coney Island’s amusement park. PUMA backpacks, crossbody bags, and caps are decked out in graphics inspired by striped beach towels and iconic arcade games. The result? A crisp accessories collection to complement any outfit.
ABOUT THE PRODUCTION
Backpacks, crossbody bags, and caps are reimagined with graphics inspired by striped beach towels, awnings, colors, energy and the merging of both the historical and modern development of Coney Island.
Shot at Coney Island in NYC
Still Photography: Brian Alcazar, Video: Dave Culligan, Producer + On Set Art Direction: Sally Ghaly, Styling: Richard Chai, Groomer: Ben Thigpen, Local Production House: The Production Factory