A New Era of Paninari: AC MILAN X PUMA
While PUMA has been the official kit supplier of AC Milan since 2018, the two entities have never worked so closely on a collection like this. Taking a more personal, intimate look at the team that was born in 1899, PUMA x AC Milan pays tribute to the cultural phenomenon of the Paninari with a collection inspired by them which takes its roots in the city of Milan. The eminent Paninari subculture established a new code for Milan's youth of the 1980s, marking a new style - characterized by its vibrant colors - that set them apart from their contemporaries. Channeling the acute eye for detail that characterized Paninari style, the latest PUMA x AC Milan collection reinterprets and reignites the Paninari style for a new generation.
ABOUT THE PRODUCTION:
Shot in Milan, Italy on location.
Photographer: Carmine Romano, Director of Moving Image: Luca Esposito, DOP: Nicola Epifania, Producer: Sally Ghaly, Creative Direction: Oli Park, Styling: Roberta Astarita, Glam: Fabio D’onofrio & Silvia Sardella, Set Designer: Giovanni Riggio & Claudio Colombo, Production House: Highsnobiety, Local Production: Laura Motta, Alfonso Trapani