Miami Vibes: BMW M MOTORSPORT X PUMA

BMW M Motorsport and PUMA stands for fearless design and unstoppable energy. BMW is known for their performance innovation and creativity and BMW M Motorsport and PUMA takes on that attitude, continuing to always look ahead and pursue the unexpected. Together they push sport and fashion forward.

ABOUT THE PRODUCTION

The creative, Miami Vibes, brings the track to the street, while playing up the iconic elements of Miami - colourful structures, palm trees, and iconic cars. The outcome is to influence a new generation to be inspired by the hustle and roar of the race in their style and swagger on the street.

Shot on Ocean Drive in Miami, Florida.

Still Photography: Adriaan Louw, Video: Roberto Colombo, Producer: Sally Ghaly, Art Direction: Margherita Talamona, Styling: Jessie Jamz, Hair & Makeup: Colleen Stone, Local Production House: The Production Factory